We are honoured to have been working with HPE for many years now building a great relationship with the team there. Alongside Andrew Dodd (WW Marketing & Marcom Manager, HPE Storage Media), we have created some incredible video and animation productions, winning an HPE innovation award for the work on our previous project. We were therefore really excited when they approached us to produce a new film for their Entry-Level storage solutions.
ProLiant Servers can help bring businesses to life and ultimately, through their reliability and efficiencies, allow them to evolve and become more successful. The primary goal for this project was to create an identity for the portfolio, for the first time, showing a whole series as opposed to focusing on just one product. In addition it needed to work seemlessly alongside existing HPE marketing campaigns and provide scope for growth in the future.
The team struck on concept of Rebecca’s story, following the journey of a small business owner as she navigates from starting out through increasing levels of expansion. The narrative devised, allows the viewer to see when they may need any one of products and how they can utilise them to the highest levels of effectiveness. Whilst the overarching story both engages and through its honest portrayal, provides relatability.
You can watch the video in full here.
The dramatic treatment has received extremely positive reactions from HPE internal sales force and external audiences and was featured on HPE’s global homepage during the months of October and November
If you have video production requirements for your product or service, then we would love to hear from you. Drop us a line firstname.lastname@example.org or call on +44 (0)1932 853 696