According to a recent article by Hootsuite, of its 1 Billion+ Worldwide users, 81% use Instagram to research products and services, with 50% clicking through to a website afterwards to make a purchase.
For a platform that has only been going just over 10 years, that is a pretty big reach and as the numbers show, it offers a huge shop window for socially savvy business. However, it’s also a highly competitive space so how do you make yourselves stand-out and achieve a higher engagement rate than the average post (0.96%)?
Well we know both video and animation can be great tools in this regard but as our Producer Jordao Ranshaw explores, using a grid based approach rather than sticking to the squares can also help provide traction.
