Expected to account for 82.5% of all web traffic in 2023 (DemandSage), video has continued to prove itself as a powerful tool – one that entertains, educates, and holds people’s interest in today’s current swarm of content. Due to it’s flexibility, video can be utilized in almost any part of a brand’s venture, whether that be attracting clients or informing employees, and in 2023, there’s a whole host of ways that video marketing can be used to engage your desired audience.
Clarity
When you want to break down complexity, eliminate distractions and put a spotlight on your intended message, video is one of the best options. In 2023, product demonstrations and explainer videos will still shine through the medium, and by incorporating animation into your video marketing strategy, you can make concepts even easier to digest. Brands are increasingly using video for employee training too, replacing lengthy and unengaging documents with the same techniques used to retain audience’s attention.
Transparency
A unified brand image that audiences will grow to recognize can be achieved effectively through video marketing – but an insight into your unique company culture doesn’t have to stop there. By introducing behind the scenes footage of your brand in the form of employee interviews, or an authentic tour around the office, audiences can better connect with your company and get to know the people at the heart of it. Trust can also be strengthened through customer testimonials that showcase the people behind positive reviews, providing a level of credibility hard to ensure by text alone.
Social
With almost 5 billion people using social media, it’s crucial that your marketing strategy includes video that succeeds in its high-speed environment. As platforms continue to favor short-form video content over image posts, creating teaser videos is one way to hook in people’s interest. Live streaming is also increasing in popularity, especially for brands who want to incorporate live commerce into their marketing strategy, which provides the perfect opportunity to authentically showcase products and provide immediate answers for audience’s queries. Outside of social media, connections can be bridged through video email marketing too – a great opportunity to stand out from the crowd and drive traffic to your website.
Video will remain a top marketing strategy in 2023 and beyond as it continues to evolve and collaborate with innovative technology such as VR and AI. But however you choose to apply video in your marketing campaign, quality is key. Through professional video content, you’ll make a great first impression, garner trust, maintain engagement, and signal that your brand is of high-quality too.
If you’re looking for high-quality video content that connects with your audience, feel free to contact us at hello@shootyou.com.
