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HPE

100 million



This animation was created for Hewlett Packard Enterprise (HPE) to promote a major achievement – 100 million LTO data cartridges sold across the world. Shoot You used a traditional frame-by-frame animation technique, combined with a range of digital software, to portray HPE’s story. The company’s 20-year journey is represented by two young boys, as they venture through different landscapes, making discoveries and overcoming obstacles along the way. As the stars light up in the sky, their quest for greatness becomes closer, until they witness the aurora borealis, the ultimate dream. Similarly, HPE’s digital journey to transform how we store and protect data has reached limitless possibilities, with 100 million tapes and counting.

A PLATINUM AWARD WINNER  in the AVA film awards 2020.