A green economy is one that works with nature, not against it. It is one that protects biodiversity, fosters sustainability, is fair and just, and sets to improve the lives of all people.
Senior figures like Mark Carney have identified 3 key drivers that need to be implemented to transform the green economy:
1. Within the population, awareness needs to be raised about environmental issues, and people need to be given the option of greener alternatives.
2. Governments need to implement new policies that protect the Earth.
3. Businesses need to steer away from unsustainable practices and move towards eco-friendly ones.
As businesses, it is our responsibility to change the status quo and set an example for others to follow. With more people switching to eco-friendly options, and more importantly, with global warming and humanitarian issues on the rise, the time to transform our practices is now.
People support companies that value the environment. So, how do you showcase your green ideas to the world? Using video and animation is the way to go.
Spread the Word
One of the key drivers for change is awareness within the population. For awareness to be raised, your message needs to spread across the world rapidly. Videos are shared 12x more than images and texts combined (M Booth), so to get your ideas out there, video is crucial.
Get the Message Across
Our brains cannot make sense of large numbers when no context is given. Anyone can say that 350,000 tonnes of wearable clothing from the UK goes to landfill each year (Clothes Aid), however unless shown visually, your mind can only estimate how big that number truly is. We do not perceive the world through statistics, we perceive the world through visuals and story. A time lapse animation of polar ice caps melting captures the graveness of global warming far clearer than any graph can.
Tell a Story
With animation and video, you create a visual narrative. You are able tell the story of your company and its policies, and when you tell a story, you get people to feel for your cause. You’re not just a brand name and logo, you are real people who want to make a change.
If you would like more guidance on how to share your ideas through animation and video, or want to learn more about the benefits of the green economy, contact us at firstname.lastname@example.org